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How I evolved from editor to content strategist
Once upon a time, way back in 2000, I joined Waggener Edstrom as senior editor. I relished that honorable title, which was easily understood by anyone in or out of the PR biz. Our team was called News...
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Forming Families Through Adoption, Part 1
By Erik Bergman November is National Adoption Month in the U.S., and it’s a great time to consider the more than 500,000 children and teens who have been adopted in this country in the past 10 years....
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A Content Strategist’s Moments of Wonder at Confab
Content strategists who gathered for the 4th annual Confab in Minneapolis heard one message loud and clear: Collaborate. “Content strategy is evolving at the speed of freakin’ light,” said Kristina...
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Beyond My Comfort Zone, and Loving It: My Toastmasters Journey
When the prison gate locked behind me, I knew I was beyond my comfort zone. Way beyond. Here I was, inside Oregon’s Coffee Creek Correctional Facility, ready to help female inmates learn speaking and...
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I See Made-Up People: The Power of Personas
No, I’m not channeling from “The Sixth Sense,” and yes, Bruce Willis is actually alive as far as I know. But I now have a finer perception of the value of made-up people after attending the Content...
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Gadget Geeks Rank World-Changing Devices
While channel surfing the other night I came across “101 Gadgets That Changed the World” on History. Television, by the way, ranks No. 3 on the list. Not bad for a “traditional media” in the digital...
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Winning ‘Jeopardy!’ Is Elementary, Says IBM’s Watson
IBM’s Watson supercomputer has become a publicity-generating dynamo this week. As Watson rules on TV’s “Jeopardy!” game show, the human champions arrayed against it are in peril. The match of men...
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WE Studio D Builds Bridges Across Disciplines, Among Colleagues
Coaches who try to enforce groupthink tell us “there is no ‘I’ in team.” But those of us in WE Studio D work on an interdisciplinary team ― and interdisciplinary has four I’s. That gives every me,...
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TV Remains Huge, Whatever the Screen Size
The fall TV season is upon us. Is your pulse racing, or have you even noticed? I ask as one who used to live for the big fall premieres on the broadcast networks. Before joining this agency I covered...
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Goodbye, AOL-Time Warner
Erik Bergman, Senior Editor, WE Studio D A rule of thumb for journalists is that if a headline asks a question, the answer is always “no.” As proof, I’m holding a copy of USA Today from Jan. 11, 2000,...
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Facebook Rules as Hot Digital Trend for Today’s Teens
Erik Bergman, Senior Editor, WE Studio D Today’s teens are outgrowing social media tools the way they outgrow jeans. They are relentless in acquiring the tools they need and quick to abandon them when...
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Summer Reading Revisited
Erik Bergman, Senior Editor, WE Studio D OK, everyone, we’re partway through August, and it’s almost time to wrap up your required summer reading. What – didn’t you get the tweet about reading avidly...
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Cereal Brand Puts the “No” in Innovation
Erik Bergman, Senior Editor I’ve seen too many diet plans and so-called collectibles hawked in Parade Magazine to raise my pulse. But Sunday’s ad for Post Shredded Wheat grabbed me with its headline:...
View ArticleEditors in the Digital Age
Erik Bergman, editing manager at WE Studio D The ever-widening scope of digital media has changed the rules for those of us who were raised when news was — gasp! — actually printed on paper. Even...
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